Let me say something that might feel uncomfortable. Rest is not something you earn. It’s not the prize waiting for you on the other side of the milestone, the big launch, or the financial target. It’s not for when you’ve “made it.” Rest is not a reward. It’s a necessity. And for most of us in leadership, it’s the most underused tool we have. I know, because I learned this the hard way. The five-year mistake When I was building my business, I went five years without a proper p